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Featured Blog Posts – April 2014 Archive (2)

In Search of One Digital Marketing Platform to Unite Them All

One of the key challenges for online marketers is coordinating effectively the wide range of digital channels for outreach and the fragmented and siloed reporting these channels generate. From my recent research of mobile marketing tools and platform vendors, the situation is improving for marketers -- although it is far from completely resolved.



Starting from a mobile tool-set such as SMS/MMS and voice,…

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Added by Tzyh Ng on April 18, 2014 at 3:33pm — No Comments

Mobile First, Content First

Mobile first -- the principle of approaching digital design from mobile form factors first, then accommodating larger form factors afterwards -- is a buzz term. It turns on its head the old status quo of designing for desktops primarily, with mobile as an afterthought. The term trips glibly off tongues everywhere now, but don’t scoff at its current trendiness. You might miss the fact that it’s a god-send to content strategists and UX designers.…

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Added by Tzyh Ng on April 1, 2014 at 5:17pm — 1 Comment

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