Could it be that we building up to a collective moment against oversharing? That social media posturing, "like"-chasing and follower-building have created a backlash and a hunger for less exposed, more targeted, and more authentic forms of connecting? Perhaps so, judging by the intense interest around apps like SnapChat, Whisper, and Avocado.
Fueling the popular disappearing-photo messaging…
Posted on September 6, 2013 at 5:32pm
It's a fun and fascinating part of my job to dream up of new ways to use social media for communicating and engaging with digital users. And with mobile devices, opportunities for social connecting are infused in every movement and moment. So much so that talk of social media addiction is sometimes greeted with a glazed-eyed blink before those eyes turn back to a Facebook screen.
Obviously, some deep-seated psychological need is being tapped via social media. And of course,…Continue
Posted on August 23, 2013 at 5:18pm
HiPPOs -- the Highest Paid Person's Opinions -- are a well-known pitfall and obstacle to creating a great web site or mobile app. Features or designs aren't chosen because they're what users need, but because they're what the HiPPO wants.
Well, another common pitfall is something worse than digital design by HiPPO -- digital design by a herd of HiPPOs. Usually, the powerful heads of several departments all want their desires represented. If they all got their way, the new site or app…Continue
Posted on August 9, 2013 at 5:00pm — 1 Comment
A firestorm erupted after chief Yahoo Marissa Mayer banned working from home in an effort to shock the moribund company culture back to life. The resulting debate over whether working from home was good for corporate innovation and productivity is, to me, not all that interesting. I don’t know of anyone who doesn’t work from home even after putting in a full day at the office -- at the very least, they check and respond to office emails and make work-related calls during…Continue
Posted on May 17, 2013 at 2:57pm — 2 Comments