Tzyh Ng's Page

Revulsion of click-bait content has recently boiled over again, accompanied by some fascinating analysis about how higher quality, more meaningful content is so much better at engaging readers for longer amounts of time and the tantalizing thought that ““you’d probably do better sitting on the right hand hill”... …

One of the key challenges for online marketers is coordinating effectively the wide range of digital channels for outreach and the fragmented and siloed reporting these channels generate. From my recent research of mobile marketing tools and platform vendors, the situation is improving for marketers -- although it is far from completely resolved.

Starting from a mobile tool-set such as SMS/MMS and voice,…

Mobile first -- the principle of approaching digital design from mobile form factors first, then accommodating larger form factors afterwards -- is a buzz term. It turns on its head the old status quo of designing for desktops primarily, with mobile as an afterthought. The term trips glibly off tongues everywhere now, but don’t scoff at its current trendiness. You might miss the fact that it’s a god-send to content strategists and UX designers.…

Has your company grown to the point that it needs some structure and organization around its sales processes? Do your existing ad-hoc collection of online tools not cut it anymore for supporting sustained outreach to clients and closing deals? I recently found myself helping a growing startup wade through the sea of customer relationship management (CRM) tools online to narrow in on a few that fit its needs and thought I would share some of my…