The World of Warcraft (WOW) has claimed many souls. Seriously addicted players rack up countless hours in front of the glowing screen, fighting battles with fellow guildies and ascending the ranks of this intricate and still wildly popular virtual word game that is considerd by many to be the finest example of MMOG (Massively Multiplayer Online Game) artistry. Alex Golub is among the lucky WOW fanatics. He plays WOW as his day job. No, really. Are you reading yet? Heh.
<"The key feature of the actual world which virtual worlds must share with it in order to become compelling is not its visual and sonic “realism,” but the fact that it is a forum in which we give our lives meaning by entangling them in projects we undertake with others. Worlds become real when we care about them, not when they look similar to our own," writes Golub in a paper to be published in the journal Anthropological Quarterly.