New Media

The Top 6 Social Media Trends of 2021

Is your social media marketing approach in line with the latest usage and behavioral trends?

The use of digital platforms changed significantly over the course of 2020, with the lockdowns and COVID mitigation efforts forcing people to find alternate ways to socialize, to shop, and to work, all of which have flow-on effects. That's sparked new trends, like audio social, and new approaches in how businesses connect with their target markets.

If you're not aware of these shifts, you may limiting your marketing performance. To provide some more perspective, the team from tech.co recently put together a listing of six key digital usage trends that could influencer your strategic approach.

You can check out their six key trends in the below graphic, which might help in your planning.

Facebook Has Lost its Dominance Among Key Demographics and Social Media Users

There was a time not all that long ago when Facebook was considered to be the absolute pinnacle of social media in general. Because of the fact that this is the sort of thing that could potentially end up being no longer the case without widespread innovation, Facebook has worked quite hard to diversify its offerings. However, recent data suggests that in spite of the fact that this is the case, Facebook has now lost its dominance among key demographics as well as social media users in general.

According to research conducted by the EdisonResearch, two very intriguing statistics have emerged. The first is that Facebook is no longer the social media platform of choice for people between the ages of 12 and 34. This is arguably the single most important demographic out there due to the reason that these are the people that the vast majority of advertisers are going to want to target at any given point in time. Only 21% of users between 12 and 34 years of age say that Facebook is their social media brand of choice.

5 Tips on Social Media Recruiting Strategies

Hiring and retaining top talent is vital for any organizations success. However, attracting and recruiting top talent is getting a lot more challenging thanks to a competitive hiring market. As such, most companies are turning to social media, notably Facebook, Twitter, and LinkedIn, to share job openings, research top talents, and network with potential candidates. Research shows that 92% of recruiters use social media as part of their everyday hiring processes.  

Social medias presence and influence have increasingly grown in recent years, therefore, presents a suitable platform for captivating potential hires, highlighting open job positions, and enhancing an organization’s culture. This piece looks at five tips to implement a successful social media recruiting strategy.

5 Content Moderation Strategies for Social Media

Social media moderation services gradually dominated every online business and most industries. Thanks to the unceasing number of new customers flocking to use and try it, social media became a catalyst for introducing and sustaining big and small businesses today. Several entrepreneurs and business owners have taken to the digitally fueled networking channel to spark discussions with their customers and market their brand to the people they want to be a part of their growth and success.

What is social media moderation? And why is it essential for businesses at present? Simply, content moderation enumerates what needs to be carried out to review, check, and filter posts sent by your followers to align with your company’s branding and strategy.

How Brands Can Properly Support Their Social Media Managers

1. Say goodbye to one-man-shows.
2. Be mindful of response times.
3. Hire social-centric experts.
4. Have backup resources.
5. Educate leadership on social media basics.
6. Provide social teams with ample resources.
7. Establish clear escalation and brand guidelines.
8. Encourage days off.