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Featured Blog Posts – August 2014 Archive (1)

Real Time Bidding in Online Advertising

The motivation behind this blog was a question on how different online advertising partners identify you and coordinate their ad efforts in real time bidding ("RTB") for a slice of your attention when they show you an ad. This is meant to explain a technique called "UUID synching". However, that got me thinking I should frame the…

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Added by Joseph Lui on August 11, 2014 at 3:00pm — 2 Comments

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