Two weeks after it printed a rather lengthy article on Twitter
, Pacific Business News today has an article on bloggers, social media, and the Hawaiʻi Tourism Authority. CLICK HERE
or go to http://tr.im/PBNHTANewMedia
for todayʻs article. The article also mentions Lezley P. "Neenz" Faleafine of Pono Media
. Neenz was described as assisting seven other full-time bloggers that the Hawaiʻi Tourism Authority (HTA) flew down from the continental United States.
The article provides that the HTA recognizes that previous advertising efforts such as television commercials, newspaer ads and magazines simply are not enough. As a result the HTA is exploring new media.
I am a regular listener of Todd Cochrane
ʻs Geek News Central
podcast. Having listened to him repeatedly talk about the analytics applications used to measure the success of online advertising, I was very surprised to read in the PBN article the following sentence, "It is difficult to measure the effectiveness of online marketing." Maybe I am wrong, or maybe I completely mis-understood what people like Todd Cochrane have said in the past, but online marketing, from what I understand, is more reliable than marketing through TV, magazines/newspapers, and radio, none of which have an efficient way of measuring whether or not people read or heard marketing/advertising messages. With online marketing, you can better determine how many people downloaded an audio podcast that contained advertising. In addition landing pages (and I highly recommend checking out the new blog IamALandingPageDesigner.com
) can also provide more useful information than print and radio advertising.
At any rate, the PBN article is a great read and provides us with some insight as to one of our state agencies use of "new media." Itʻs definitely worth a read. Comments and clarifications are definitely welcome.