Hawaiʻi's Technology Community

Web Analytics and Conversion Optimization with Rob Bertholf

Event Details

Time: April 20, 2011 from 6pm to 9pm
Location: UHM Krauss Hall 12
Street: 2500 Dole Street
City/Town: Honolulu
Website or Map: http://www.outreach.hawaii.ed…
Phone: 956-8244
Event Type: pnm workshop - call 956-8400 to register
Organized By: Susan Horowitz
Latest Activity: Apr 18, 2011

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Event Description

This seminar provides an introduction to the basics of web trending and analysis and explores conversion optimization. Learn how to maximize the effectiveness of your website, identify which traffic sources provide the most value, identify visitor preferences and more. Attendees leave with a clear understanding of how Google Analytics works, how their website design and layout directly effects their websites conversion rate and what tools and reports would best serve their business.