Social Media Marketing: Developing an Effective Strategy

Gain insight into how to craft a results-driven social media strategy for your business or organization. Advanced techniques allowing you to turn a social media profile into a marketing tool are introduced. Learn which social networking sites and social media tools are appropriate for reaching your target audience as well as strategies for increasing conversion.

Rob Bertholf has a #1 Google ranking for “Search Engine Optimization Expert” demonstrating how his effective techniques provide results in even saturated environments. A seasoned digital pioneer, @Rob sent the first “tweet” from Hawaii, with 15 years programming experience Rob has written applications used at the Pentagon, has invented/patented a content management system used by clients such as Dominos Pizza and Jamba Juice, developed over a dozen WordPress plugins and launched nearly 1000 websites during his career.  Rob regularly shares his knowledge as keynote speaker/lecturer for corporate and academic audiences.