Hawaiʻi's Technology Community

Company Brand Management from a Legal Perspective

Event Details

Time: November 3, 2011 from 6pm to 8pm
Location: Kapiolani Community College, Manono Building, Room 104
Website or Map: http://continuinged.kcc.hawai…
Phone: 734-9211
Event Type: seminar
Organized By: KCC Continuing Ed
Latest Activity: Oct 27, 2011

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Event Description

The Nov 3 seminar will be presented by Paul Maki, Business & Intellectual Property Attorney, covering brand selection and adoption, strengthening the brand and expansion to other product lines, layering of house marks and family marks, licensing use by third parties, franchising, brand defensive practices, avoiding infringement, and resolving disputes.

The 2011 Intellectual Property Management course is designed especially for innovation companies and entrepreneurs to gain practical and in-depth knowledge on protecting, managing, and optimizing use of their IP assets in the U.S. and globally.

Cost: $35 per session