With all the hype over Facebook, Twitter and other flashy social media channels the cries of, "Traditional Media is Dead!" are everywhere. Its clear that the traditional 30 second TV ad spot doesn't have the efficacy it once did, and papers that can't make the transition to well designed interactive web properties are in trouble. That being said, the declaration of the death of traditional media is premature.
When TechHui is mentioned on a local news channel or covered in a local paper traffic triples overnight and 20+ new members join the next day. Clearly there are still a lot of eyeballs on local TV and papers. These organizations have built a large group of loyal followers over many years, and benefit from a number of excellent professional journalists. Reputation is important. Professional journalism is important. Traditional media won't simply die. The most agile traditional media companies will evolve to better utilize social media technology and new media companies that hope to have lasting success will need to address many of the same challenges as their traditional media counterparts.
At Ikayzo we have observed similar trends with our customers. For many of them, a holistic approach that blends traditional and new media provides the best results. The nature of the blend depends on the target demographics, and the behavior of these demographics in relation to traditional and social media shifts almost monthly. We also find that successful social media campaigns are almost always reinforced by promotion at real world events. Some of us still occasionally escape our keyboards to venture outside. :-)
Its a beautiful day. The North Shore calls. I hope to follow up on this post with some related material in the near future.
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