So I was browsing around at Borders with my brother the other day.
My brother was looking through this book called “Web Design for ROI” and asked me what I thought of a particular landing page design for auto insurance. I took a look, and it was a picture of a landing page I had designed a while ago!
So I looked up the book online, and coincidentally, the entire chapter on form design was available to view online.
http://www.wd4roi.com/images/WD4ROI-CH8-Sample.pdf (look at… Continue