I was annoyed today by the content of some ads on Facebook, so I decided to see if I could get rid of them. It was astonishingly easy. I used a Firefox add-on which makes it easy to add site-specific CSS styles. I know this technology has been around for years. However, it made me wonder what ramifications that bodes for advertising-only business models for Web 2.0 companies. Will tools soon become popular amongst the general Internet population that will allow them to add a single browser…
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