Hawaiʻi's Technology Community

Finding Foreign Markets


Finding Foreign Markets

Most of you have good products, but how do you go about finding overseas customers? The Hawaii Pacific Export Council is a non-profit, all-volunteer group that can help you get into foreign markets. Ask your questions about foreign sales and we'll try to help you get started on the answers.

Location: Honolulu, HI
Members: 7
Latest Activity: Jul 26, 2013

Discussion Forum

Where are the hot markets in our Region? 1 Reply

Here are my picks for the small business owner or entrepreneur, what are yours and why? Developed economies: South Korea Developing economies: Indonesia & Vietnam Emerging economy: Cambodia On my…Continue

Started by David F. Day. Last reply by Steve Craven Oct 25, 2011.

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Comment by Steve Craven on November 22, 2011 at 10:14am

Can't sell overseas? See what a 3-person training software company in Virginia Beach has done around the world.

Comment by Steve Craven on October 26, 2011 at 5:22pm
Good HPEC meeting today. John Holman reported FY2011 results for his Honolulu Export Assistance Center. Helped HI firms to 116 export successes, totaling more than $830 million. Each dollar the taxpayer spent on this office generated $7,041 in American exports. Bravo!
Comment by Steve Craven on October 25, 2011 at 12:59pm
Good points all, Leighton, and glad to hear about the class at KCC. Invite your tech contacts to come take a look here so we can build a critical mass. Thanks.
Comment by Leighton K. Chong on October 25, 2011 at 12:54pm

Hi Steve:


Great idea to start this forum.  If the U.S. is going to work its way out of its debt overload to a new prosperity, its companies must become more export oriented, and companies in Hawaii will need to do likewise.  Besides looking to find customers overseas, export-oriented companies should also keep in mind that licensing technology and IP rights to innovative products is an alternative business model to manufacturing and distributing products for overseas sales.  In the IP Management Course offered at KCC Continuing Ed on Thursday eves 6-8 pm, we will cover IP Management for Technology & Innovation Products in Session #7 this Thurs 10/27, Branded Products in Session #8 on 11/3, Media & Software in Session #9 on 11/10, and Foreign IP Rights in the last Session #10 on 11/17 ($35 per session, call 734-9211 to register).

Comment by David F. Day on October 25, 2011 at 10:33am

During this Depression, the savy Hawaii business owner ought to be looking outside the U.S. market to survive and even prosper. The action cannot and will not be here in this economy for the next several years. Just look at the very recent international business successes of Hawaii's Cyanotech and Sopogy. I have just returned from a biz trip to Southeast Asia and Japan and will tell you that you are missing the boat entirely if you simply focus on the Hawaii or broader U.S. market--those economies in Southeast Asia are roaring ahead and even Japan is starting to step forward a bit.

Comment by Steve Craven on October 25, 2011 at 10:04am
I'll be honest with you. I am international business consultant, so I am always looking for clients. That said, I have been appointed by the U.S. Secretary of Commerce to chair the Hawaii Pacific Export Council, an advisory committee to the U.S. Commercial Service, so much of what I do is pro bono help to get you into overseas markets.
Comment by Steve Craven on October 25, 2011 at 9:59am
A great way to explore possibilities for exporting your products or services is to take a look at, the home of the Hawaii Pacific Export Council and your link to the U.S. Commercial Service. Those are the folks who help U.S. exporters in most U.S. embassies and consulates. And they have an office right here in Honolulu!
Comment by Steve Craven on October 25, 2011 at 9:18am
There is a small business fair at KCC this Saturday morning. I will be talking about how to get into exporting at 10:00, and several of us from the Hawaii Pacific Export Council will be available at a display table to talk story about export sales.

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