Hawaiʻi's Technology Community
Sr. Web Analyst Needed - Hawaii
**Relocation will be covered for the right candidate. No remote work**
We are looking for a Sr. Web Analyst for a full time, direct hire job in Honolulu. The details are as follows. If you meet the following requirements, please email your resume to zzaidi@bishopco.net
JOB SUMMARY:
The Sr. Web Analyst is responsible for the strategic development and management of new and existing initiatives that will drive traffic, conversion, revenue growth and profitability for the web direct channel. The Sr. Web Analyst serves as a subject matter expert with a solid understanding of best practices for SEM, SEO, social media, affiliate and email.
Essential Functions:
• Perform ROI analysis across all on-line initiatives to identify revenue driving opportunities and to exit less profitable programs.
• Prepare reports (scheduled and ad hoc) and provide recommendations.
• Manage million+ dollar SEM campaigns that will be executed by third parties; manage third party SEM vendors.
• Partner with vendors and/or agencies to ensure website is implementing SEO best practices.
• Deploy A/B testing platform with quantifiable test objectives and actionable results across emails, homepage, landing pages and product pages.
• Execute date analysis of website performance, including by not limited to booking data, booking engine abandonment rates, traffic data and conversion analysis.
• Maintain high on-going awareness of other competitive websites and recommend key strategic opportunities.
• Create, manage and evaluate affiliate marketing programs.
• Utilize existing web analytics to enhance site navigation, gateway pages, product placement and path to purchase. Implement new analytics as necessary.
• Make recommendations to optimize web functionality, site architecture, user interface and navigation.
• Work closely with Director of Internet Strategy in managing on-line brand positioning.
• Act as business liaison between eCommerce and other more business-minded, but less technical team members.
• Work may require a valid driver’s license and transportation.
Requirements:
· 5+ years of relevant Internet, SEM and eCommerce management experience.
· Bachelor’s degree or equivalent in relevant subject matter.
· In depth knowledge of industry tools including eCommerce platforms, web analytics solutions, content management systems, email marketing, social media, etc.
· Travel eCommerce experience and marketing experience within the Waikiki and Hawaii market is preferred.
· HTML knowledge.
· Must possess excellent writing skills.
· Strong knowledge of computer software including MS Office with advanced Excel skills and general knowledge of business intelligence systems.
· Must be self-motivated, detail oriented, organized and think both strategically and creatively.
· Must exhibit superior decision-making abilities, problem solving, business analysis and quantitative skills. Capable of proactive efforts in seeking solutions to problems.
· Must have strong customer service skills and problem resolution skills.
· Must be able to work well under pressure, have excellent time management skills and handle multiple projects.
We are looking for a Sr. Web Analyst for a full time, direct hire job in Honolulu. The details are as follows. If you meet the following requirements, please email your resume to zzaidi@bishopco.net
JOB SUMMARY:
The Sr. Web Analyst is responsible for the strategic development and management of new and existing initiatives that will drive traffic, conversion, revenue growth and profitability for the web direct channel. The Sr. Web Analyst serves as a subject matter expert with a solid understanding of best practices for SEM, SEO, social media, affiliate and email.
Essential Functions:
• Perform ROI analysis across all on-line initiatives to identify revenue driving opportunities and to exit less profitable programs.
• Prepare reports (scheduled and ad hoc) and provide recommendations.
• Manage million+ dollar SEM campaigns that will be executed by third parties; manage third party SEM vendors.
• Partner with vendors and/or agencies to ensure website is implementing SEO best practices.
• Deploy A/B testing platform with quantifiable test objectives and actionable results across emails, homepage, landing pages and product pages.
• Execute date analysis of website performance, including by not limited to booking data, booking engine abandonment rates, traffic data and conversion analysis.
• Maintain high on-going awareness of other competitive websites and recommend key strategic opportunities.
• Create, manage and evaluate affiliate marketing programs.
• Utilize existing web analytics to enhance site navigation, gateway pages, product placement and path to purchase. Implement new analytics as necessary.
• Make recommendations to optimize web functionality, site architecture, user interface and navigation.
• Work closely with Director of Internet Strategy in managing on-line brand positioning.
• Act as business liaison between eCommerce and other more business-minded, but less technical team members.
• Work may require a valid driver’s license and transportation.
Requirements:
· 5+ years of relevant Internet, SEM and eCommerce management experience.
· Bachelor’s degree or equivalent in relevant subject matter.
· In depth knowledge of industry tools including eCommerce platforms, web analytics solutions, content management systems, email marketing, social media, etc.
· Travel eCommerce experience and marketing experience within the Waikiki and Hawaii market is preferred.
· HTML knowledge.
· Must possess excellent writing skills.
· Strong knowledge of computer software including MS Office with advanced Excel skills and general knowledge of business intelligence systems.
· Must be self-motivated, detail oriented, organized and think both strategically and creatively.
· Must exhibit superior decision-making abilities, problem solving, business analysis and quantitative skills. Capable of proactive efforts in seeking solutions to problems.
· Must have strong customer service skills and problem resolution skills.
· Must be able to work well under pressure, have excellent time management skills and handle multiple projects.
Zehra A. Zaidi
Technical Recruiter
Bishop & Company, Inc.
Placing Great People in Great Jobs
841 Bishop Street, Suite 1614
Honolulu, HI 96813
808.839.2200 p
808.839.4844 f
If you are on LinkedIn, feel free to view and add me to your network: http://www.linkedin.com/in/zzaidi
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