I recently met a social media expert at a local gathering. To protect his identity, we will call him Ring Tailed Lemur.
Me: "What do you do?"
Ring Tailed Lemur: "I'm a social media expert."
Me: "Interesting. What sort of work do you do with social media?"
Ring Tailed Lemur: "I have lots of friends on Facebook and I tell them about my customers' products."
Me: (friendly joking) "I'm sure that makes you very popular."
Ring Tailed Lemur: (serious face) "Yes, well. I think they like it."
...long uncomfortable silence...
I'm sure just about everyone at Manoa Geeks is a social media practitioner, or even expert. Just some know better than to label themselves such or put it on their business cards!
The debate about the collision between marketers and social network addicts was, I thought, written up quite well in "Is Your Tribe Holding You Down."