It's reported that 83% of the 75 Million Twitter accounts were inactive as of December 2009. Whether right or not, it's caused me to think about what role Twitter plays in society today. More specifically, I've been thinking about the role that Twitter plays in corporate America and how it should play in our company's overall strategy.
So I put it to the Hui, do you folks use Twitter in your corporate lives? If so how? What have you found to be beneficial in creating a meaningful dialogue with those in your corporate sphere?
I ask because my thinking is that there's not much that I dislike more than getting some random communication from a company I'm "following" whether through email, Twitter, Facebook, or other social media. I think about a good 70% of the communications I receive are borderline worthless, or at the very least I feel like I've got to sift through the corporate speak in order to get to the real meat. Am I alone there?
I'm very much interested in getting news out on my company, and feel like there are some very very exciting (yes TWO verys!) things happening but it feels wrong to tweet about how our technology has reduced 90% of the hardware needed to support search, and thereby drastically reduced OpX, CapX, and empowered our customers to go after new revenues. hahaha Yes, that's a blatant plug for us www.perfectsearchcorp.com
but the question still stands!
How do YOU tweet about your company, and what have you found to be successful?
A hui hou ia kakou!