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Writing for the Web with John Zuern

Event Details

Writing for the Web with John Zuern

Time: August 19, 2012 from 9am to 12pm
Location: UHM Sakamaki Hall C104
Street: 2530 Dole Street
City/Town: Honolulu
Website or Map: http://www.outreach.hawaii.ed…
Phone: 808-956-8244
Event Type: workshop
Organized By: Susan Horowitz
Latest Activity: Aug 7, 2012

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Event Description

Creating effective messages for the dynamic environment of the web can be a challenge even for the most experienced writer. This workshop is designed to help writers develop copy that addresses the needs and expectations of online audiences.  Through hands-on exercises and real-world examples, participants learn how to:
  -  Optimize their writing for concision, consistency, and readability
  -  Retool existing documents for online publication
  -  Incorporate the fundamentals of information design into copywriting
  -  Accommodate multiple audiences with various needs
  - Leverage the power of social networking technologies to express themselves, exchange ideas, and promote their products and services

The workshop addresses principles of good practice for professional copywriters, and introduces tools and resources that can help writers work more efficiently.

John Zuern is an associate professor in the UHM Department of English, where he teaches classes on writing for electronic media and develops web-based teaching resources. He also works as a freelance writer and editor.

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