User Experience Intensive - Strategy: Brand, Content, and Visual Design

with Maria Giudice

While user-experience architects lay the blueprint and groundwork on how users will navigate through the site, designers are responsible for the site's emotional experience by providing powerful content and compelling visual design. Before designers can move into Photoshop to create comps, it is imperative to work with clients to create a strategy on which design can be measured and evaluated. Learn how to conduct an effective design strategy workshop and other best practice techniques for visual designers. Learn the basics on setting up an effective content strategy framework.

Maria Giudice is the CEO and Founder of Hot Studio, Inc., a San Francisco- and New York-based, experience design company dedicated to making the complex beautifully clear. Maria is considered a pioneer in the field of information architecture and was prominently featured in the 1996 book Information Architects by Richard Saul Wurman. Maria has co-authored two best-selling books about web design: Web Design Essentials and Elements of Web Design. Since 1997, Maria has lead Hot Studio's team of individuals committed to creating design systems that are both beautiful and highly functional.