Tech Pau Hana in West Hawaii: Marine Photography for Science Outreach

Presenter: Christine Shepard, Coral Cove Imagery

How can visual media be used as an effective outreach and marketing tool for science? Come meet international award-winning underwater photographer and science communication specialist Christine Shepard and learn about her role in launching an innovative research and outreach program for the University of Miami’s Shark Research Lab. 

Over the past four years, Christine worked to build and grow outreach initiatives at the University of Miami’s Rosenstiel School of Marine and Atmospheric Science, with photography and video as key components. Primary objectives included generating public interest, clarifying research methods and goals for the public, improving scientific literacy, deepening connection and conservation ethic for the ocean, inspiring careers in STEM, and generating interest for program funding. During her presentation, she will not only share this detailed case study of her multimedia work, but also provide practical tips for scientists, engineers and business owners on how to incorporate visual media into their own outreach and marketing efforts. 

Christine Shepard is the owner of Coral Cove Imagery, a media production company in Kailua Kona. She’s been named a finalist in two categories of BBC’s Wildlife Photographer of the Year and a Highly Honored Winner in Nature’s Best International Photography Competition. She has been a regular contributor and host for the Discovery Channel’s Daily Planet science news show, and has been featured in dozens of mass media outlets including Oprah’s O Magazine, Popular Science Magazine, The Marine Biologist Magazine and Scientific American. 

This pau hana is potluck, so please bring a pupu and non-alcoholic beverage to share.  Reusable plates and cups are encouraged, as is taking home your own trash.

Agenda:
5:00-5:15 p.m. Gather and Networking
5:15-6:15 p.m. Presentation and Q&A
6:15-7:30 p.m. More Networking