Learn Human Centered Design Approach--the IDEO and Stanford d.school way

Learn Innovation the IDEO and Stanford d.school way

* What: Learn the basics of what Apple, Nike, Samsung and other product innovators have learned from IDEO and former principal, Lawrence Shubert. Learn the process and philosophy of “Design Thinking” or human centered design in this hands-on interactive one day workshop.

* Who: Executives, decision makers, and leaders who lead change within their organizations, and are interested in the philosophy and process of understanding and anticipating their customer’s changing needs.

* Why: Make change and innovation a part of your organizational culture. Learn the process and apply it.

* Facilitator: Led by Larry Shubert of Zip Innovations (see bio below)

To register: http://www.eventbrite.com/event/829532153/efblike

Lawrence Shubert
Lawrence Shubert is an entrepreneur and a former principal of IDEO, the world's leading design and innovation company. He has over 20 years of innovation and product development experience as a designer, leader and executive in wide range of consumer and commercial markets. Shubert recently founded ZIP Innovations in partnership with IDEO to commercialize a line of health and safety products he invented. He continues to consult and provides strategic innovation and product development services to a select group of companies and non-profit organizations.

Shubert has worked on an array of award winning design projects ranging from small hand-held and wearable devices to large industrial equipment. Strategic projects include explorations into digital imaging, office furniture and environments, automobiles and lifestyles, hair cutting services and tools, internet services, food equipment and long haul trucking.

Shubert is a prolific inventor and holds several patents. He was an instructor in the engineering school in the product design program at Stanford University and currently leads innovation workshops for companies and organizations. He also serves on the advisory board for BUILD, a non-profit that fosters youth from under-resourced communities through real-world entrepreneurial experience.

His client base has included numerous industry leaders such as Medtronic, Kodak, Samsung, Supercuts, Pepsi, Apple Computer, Snap-on, Kenworth and BMW, as well as a number of start-ups in the medical, dental services, telecommunications, computer, energy conservation, toy, social networking and food industries.

As an avid adventurer, Lawrence is always up for a challenge inside and outside of work. In conjunction with his entrepreneurial and creative exploits, he has explored numerous desolate wilderness areas in Alaska, Canada, Chile, Central America and California. Shubert believes that the raw beauty, power and integrity of nature combined with the physical and mental challenges of adventuring are a source of profound inspiration and personal growth.

To register: http://www.eventbrite.com/event/829532153/efblike