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FREE - Aquaculture Business Management and Marketing Workshop

Event Details

FREE - Aquaculture Business Management and Marketing Workshop

Time: July 29, 2013 from 9am to 4pm
Location: UH Manoa Campus Center Ballroom
Street: After parking at the lower campus cross Dole St. towards Mauka to find Campus Center
Website or Map: http://2465 Campus Road Honol…
Event Type: workshop
Organized By: Tetsuzan Benny Ron
Latest Activity: Jul 28, 2013

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Event Description

The Department of Human Nutrition, Food and Animal Sciences, College of Tropical Agriculture and Human Resources is Hosting:

Aquaculture Business Management and Marketing Workshop, Presented by: The National Aquaculture Association (NAA)

Time: July 29, 2013 from 9am to 4:00pm

Location: Ballroom, Campus Center, UH Manoa

To help the U.S. aquaculture industry survive difficult economic times and challenges, the NAA and the United Soybean Board are offering a series of grower workshops in 2013. This industry has an unprecedented opportunity for growth, but that growth will require that producers be armed with business development skills that can lead to sound management and the development of viable long-term growth strategies.

The NAA speakers are Dr. Carole Engle, Dr. Madan Dey and Linda ODierno. In addition, NAA will provide all the program materials.

Dr. Engle has worked with more than 100 catfish farmers to develop comprehensive financial analyses and business plans.  The workshop will discuss what steps were taken by the catfish farmers who survived these difficult financial times and what the early warning signs were for farms that did not survive.  A simplified system to conduct an annual checkup of financial health will be presented with supporting materials (workbook and flash drive with electronic materials).  
Dr. Dey will share summaries of trends in prices and quantities sold for the most important regional aquaculture products. The trend analysis was developed using retail scanner data from 52 cities across the United States during a seven year period (2005-2011). Individual producers will have the opportunity to request customized reports.  Similar customized market intelligence reports can cost thousands of dollars.  Competing products will also be discussed.
Linda ODierno will present information on developing new, innovative marketing strategies that can help reduce costs and increase profits for small growers. E-marketing, Community Supported Agriculture (CSA), niche marketing, product branding, exporting, and farmers markets will be discussed.  Organizational structures that include vertical and horizontal integration (producer organizations), contract growing, and multi-level marketing will be covered.  Product placement, pricing, and cost-effective distribution schemes will be emphasized.  

Parking (at the structure of lower UH Manoa Campus), Coffee Breaks and Lunch are Free - provided RSVP to:

Sponsored by:

Aquaculture and Livestock Support Services unit of the State of Hawaii Department of Agriculture

University of Hawaii Sea Grant College Program

Hawaii Aquaculture and Aquaponics Association


Comment Wall

Comment by Tetsuzan Benny Ron on July 28, 2013 at 12:02pm

Although we have closed the registration on the announced deadline for RSVP on July 23, 2013 at 5:00 PM I'm still getting requests from numerous people to participate. This is OK as long as you send me an email message to and provide your full name and affiliation and you are aware and agree that We Will NOT be able to provide you with Free Parking and Lunch since we had to turn in the UH Parking Office and Sodexo the names of those who registered via Eventbrite link that we have posted everywhere by the above deadline. Mahalo nui to all the many who have registered and we are looking forward to seeing you tomorrow morning, Monday, July 29, 2013.

Comment by Tetsuzan Benny Ron on July 18, 2013 at 8:23pm

 Please register by July 23, 2013 at 5:00 PM for the FREE Aquaculture Business Management and Marketing Workshop via the following link and print the ticket you'll receive in order to present it at the gate of the UH Manoa lower campus, parking structure and at the registration desk to receive free parking and lunch:


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