Experience Design Intensive with Mari Giudice

Today's customers no longer forgive poorly designed experiences in exchange for cool technological innovations. Today's customers demand intuitive and useful experiences. Design has become the great differentiator in today's crowded marketplace of products, services, and messages.

In order to serve customer's needs, wants and desires in a complex, interconnected world, today's designer must go beyond defining themselves solely as a "website designer" or a "print designer". Today's designers must think about the interrelationship of experiences that live in the real and digital world. How can design and technology enable people to have deeper and more meaningful experiences with products and services? Find out how in this hands-on, 3-day intensive, experience design workshop where we will use a real-world project to learn research, strategy, and design techniques that lead to a multi-touchpoint digital strategy. Real world deliverables are shared and discussed, and all class files are available for download on the class Basecamp site.

Friday, November 7 - Process, Teamwork, & Discovery

Saturday, November 8 - Experience Strategy Workshop

Sunday, November 9 - Brand, Visual Design Strategy, and Style Guides

Innovator, artist, protagonist, and positive provocateur, Maria Giudice has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. In March 2013, Facebook acquired the talent behind Maria's design firm Hot Studio in one of their largest "acqui-hires" to date, where Maria now works as director of product design.In 2011, Maria was given an AIGA Fellow award that recognizes designers who have raised the standards of excellence in the design field.  Her latest book, Rise of the DEO: Leadership by Design, is published by New Riders. Maria has spoken at conferences all over the world and currently serves as an adjunct professor and trustee at California College of the Arts in San Francisco.