This seminar provides a foundation to understanding analytics. Learn how to check if your marketing efforts are resulting in leads and which traffic sources provide the most ROI. Attendees leave with a clear understanding of how Google Analytics and Google Webmaster tools work, how their website design and layout directly effects their websites conversion rate and what tools and reports would best serve their business.
@Rob Bertholf is a software engineer, social media strategist and search engine optimization expert. Rob manages Hawaii’s top web development firm and is the founder of social marketing platform, SurroundsMe.