TechHui

Hawaiʻi's Technology Community

Urgent! Help Stop HB1405 - The Bill That Will Devastate Hawaii's Online Media Industry

I hate to be dramatic but the future of Hawaii's online media industry is in jeopardy and your immediate action is needed. Bill HB1405 is a bill that could cause a huge blow to Hawaii's Online Media Industry. It will handicap Hawaii's Online Media by not allowing them to fully monetize their websites giving an advantage to international and mainland companies and professionals.

Frankly, I am very surprised that there has not been more support against this bill from Hawaii's tech community since it affect so many of us directly or indirectly. Still, I believe an intelligent social network like the TechHui.com will take action and educate themselves on the implications of HB1405.

For those of you that want to learn more about HB1405 I have created a quick FAQ.

1. What is HB1405 and how will the bill affect Hawaii's Online Media Industry?
The bill will require any online merchant (Amazon.com, Buy.com, etc) that has affiliates in Hawaii to pay Hawaii sales tax. Meaning if Amazon.com has affiliates in Hawaii they must then charge Hawaii residents 4.5% sales tax on all their purchases.

Currently Amazon.com and almost all other merchants do not charge sales tax on items sold to Hawaii residents. If this bill were to pass they would have to charge sales tax if they have affiliates. To avoid this tax many merchants such as Amazon.com will just dump all their Hawaii affiliates and advertising contracts with Hawaii residents. By doing this they won't have Hawaii affiliates and will not have to charge Hawaii state tax.

As you can see this is a not a good bill because what ends up happening is Hawaii will still not get their sales tax and on top of that they hurt Hawaii affiliates by getting them kicked off advertising network such as Amazon.com, Linkshare and Commision Junction.

Troy Fujimoto the New Media Director of the Star Bulletin website strongly agrees this is a very bad bill to Hawaii Media Industry.

2. Why this has a negative affect on Hawaii's growing online media industry.
This bill handicaps Hawaii's online media companies because they won't be able to fully monetize their websites, blogs or catalogs because they will be banned from so many advertisers. This give companies or websites from other states or countries a huge advantage over Hawaii's online media companies.

Online media is a rapidly growing industry and believe Hawaii should be a part of this growth. Especially with the downturn in tourism. This type of industry is something Hawaii should promote not try to kill off. On top of that online media is a low impact industry that for the most part brings money into the state.

3. If this bill is so bad why has this bill passed the House & Senate?
Hawaii and many other states are having budget gaps to fill and they see this as a way to collect more taxes. Unfortunately I believe Hawaii will not get the taxes they think they will get because merchants such as Amazon.com will just kick off Hawaii affiliates and not have to pay sales tax. Also there is a huge hidden cost that the House and Senate did not see which is the indirect effect of Hawaii Online Media Industry.

Again, I was very surprised that very few Hawaii online publishers know about this bill. Also, I think no one in Hawaii has really taken a leadership role in informing and uniting fellow Hawaii techies. Because of that the House & Senate did not feel any pressure to vote against this bill.

The bill has already passed the House and Senate and will go into law this summer unless Linda Lingle vetos the bill. As I write this we have only about 2 more week to act.

4. How urgent is action needed?
I met with Senator Fukunaga and a lobbyist from Amaazon.com today. They are also against this bill and feel strongly that Hawaii's online community must unite and take action in order to prevent this bill from passing. The time table is very short. We have only 2 weeks to move.

5. Ok, I understand this bill negatively affect Hawaii's online media. What can I do?
The first thing to do is to better inform yourself on the implications of the bill. Next you should contact anyone you think might be affected by this bill.

You should also send an email to Linda Lingle or even media outlets such as Honolulu Advertiser or Star Bulletin (Letters to the Editor). You can easily do this online and it only takes about 5 minutes.

Email template for email to Linda Lingle

Linda Lingle's email address: governor.lingle@hawaii.gov

Another important step is to organize so our voices can be heard. I have created a Ning page to help organize our efforts. Please join the discussion.

http://hawaiiaffiliatetax.ning.com/

I will be meeting with Linda Lingle or one of her advisers in the next 2 weeks if anyone is interested in attending please let me know.

I have dedicated a great deal of focus and energy on this issue because I feel very strongly about the negative impact this bill has on our Hawaii tech community. If you believe this is bill is not good for Hawaii then I urge you to take action.

Mahalo for your time and effort,
Dean Takamine

Feel free to contact me if you have any questions or comments.

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Comment by Dean Takamine on June 13, 2009 at 3:35pm
Thank you everyone for the comments. Personally, I am not a political person but this bill has forced me to inform myself on the issues.

There is a lot that needs to be done in the next 2 weeks. Let's all do our part and prevent this bill from passing. I will keep everyone posted on any new developments.

Thank you Daniel for featuring this post. I am grateful to have a site like TechHui.com that allows us to spread information and mobilize quickly and efficiently.
Comment by Bruce M. Bird on June 13, 2009 at 10:24am
Oops! I messed up the link on my previous post. The paragraph containing it should read:

In recent years, a number of states have been trying to find a way around the Quill decision. Here's < a href="http://www.electronicretailerblog.com/2008/05/new-york’s-ambitious-sales-tax-law-broader-than-amazon-and-the-internet/#more-198"> an article about New York's new law (the law upon which Hawaii's bill is based).
Comment by Bruce M. Bird on June 13, 2009 at 10:19am
Governor Lingle should veto this bill. It's the right thing to do. And, politically, it's in her interest to do so.

In the Quill decision, the U.S. Supreme Court ruled that North Dakota could not impose its "use tax" on an out-of-state retailer that did not have a "physical presence" in that state. Quill, a mail-order retailer, had neither a sales force nor a retail outlet in North Dakota. The Supreme Court held that, under these facts, Quill and North Dakota did not have a sufficient "nexus" with each other for that state's "use tax" to apply. A shorthand way of expressing this decision is "nexus = physical presence".

In recent years, a number of states have been trying to find a way around the Quill decision. Here's < a href="http://www.electronicretailerblog.com/2008/05/new-york’s-ambitious-sales-tax-law-broader-than-amazon-and-the-internet/#more-198"> an article about New York's new law (the law upon which Hawaii's bill is based).

New York's new law is one of those "too clever by half" laws that invites litigation. Given the constitutional issues involved --3 or 4, by my count-- we're talking serious legal fees. What the legislators in Hawaii should do is to simply "sit back" in Hawaii and watch the "fireworks" from New York. In other words, let the State of New York litigate it. Let the taxpayers of New York pay for it.

On a related note, the Department of Taxation has indicated that the new bill may raise up to $4 million per year.

According to Peter Fritz (a tax attorney in Hawaii who supports the new bill):

"... it is more likely than not that out of state vendors will challenge the constitutionality the law. However, even if the law is declared unconstitutional, Hawaii may be able to claim any collected taxes because the amount collected is the amount that would be owed by the purchaser under Chapter 237, Hawaii Revised Statute. Alternatively, Hawaii should be able to obtain the names of the purchasers from the out of state vendor and send assessments to Hawaii residents."

So, there you have it. If the bill is enacted into law and it's constitutional, it will raises a small amount of revenue --"up to $4 million"-- from certain out-of-state retailers. If it's unconstitutional --and it probably is-- the State of Hawaii can get a list of customer names from the out-of-state retailers and send assessments to Hawaii residents.
Comment by Daniel Leuck on June 13, 2009 at 8:38am
(Apologies for the re-post. My first response followed a very long day and, as a result, had a less than diplomatic tone :-))

Aloha Dean. I fully support your efforts to kill this disastrous bill. When will our lawmakers learn that the best way to collect more tax revenue is to make Hawaii a better place to do business? Its already been a very bad year for business both legislatively and in terms of macroeconomic trends.

Lawmakers: Like many others in our state, the tech entrepreneurs of Hawaii are working our butts off to grow our businesses and create new jobs in what is already a brutal business environment. With respect, you are making it increasingly hard to do business in our state. The last thing we need is another expansion of the crippling GE tax. High revenue based taxes will kill us.
Comment by John on June 13, 2009 at 7:43am
As a tactical consideration, it may be best to advocate the State to support the Streamlined Sales Tax Project instead of HB1405. For instance, that is what Amazon recommends.

The main argument I see from proponents (outside of revenue generation) is that this levels the playing field for physical businesses in Hawaii. Calling for support of the SSTP would position HB1405 opponents as seeking to solve the underlying problems.
Comment by Laurence A. Lee on June 13, 2009 at 1:46am
Troy, thanks for the link to Amazon's testimonial -- that's exactly what I was looking for. After studying that testimonial, combined with other tax increases, it's pretty clear that this bill would only serve to harm Hawaii's businesses; and would likely get Hawaii involved in a legal battle that (IMHO) we can't afford, and will likely lose anyway.

Off to Groklaw over the weekend to study up on Amazon v. New York, and see what can be used to persuade Governor Lingle to veto the bill, and give her the ammunition she needs to back that decision.
Comment by Eric Nakagawa on June 13, 2009 at 1:32am
My initial guess was that a company like Amazon would push the cost onto the Affiliates. However after reading links from Troy the full implications would mean that ALL Hawaii purchases would be taxed if they pay ANY one to generate leads via Affiliate -- whatever happened to requiring a physical presence?

I do not know how much revenue affiliate marketers in Hawaii generate -- I would think it'd be a function of the size of the organization. However with the severe drop across almost all industries in the islands I could see this legislation working directly against any sort of cost effective economic recovery. Any travel based companies who pay for work on referral and lead generation to get people to the island will now have an additional burden. *facepalm*

On the affil marketer end why bother choosing to sell leads to Hawaii based companies when you now have to generate MORE referrals (in a DOWN economy) to make up for the additional tax... if these people can't benefit business-wise from the traffic they will look to other (cheaper cost) opportunities?

As print based news and magazines start to dry up online advertising is one few remaining methods for generating and capturing interest (cheaply and efficiently). Businesses that augment revenue with affil sales (cpa/cpc) will have one less attractive option to generate revenue, the overhead required to implement any of these requirements (unless businesses are 100% behind the Hawaii demographic) will wipe out MANY small companies or startups.

Troy, does HB1405 also impact Ad Revenue generated from sites like (Adsense, Blogads)?
Comment by Troy Fujimoto on June 12, 2009 at 11:48pm
Yep it's true, Amazon has sent over a letter see page 6 Testimony on HB1405 - http://www.capitol.hawaii.gov/session2009/Testimony/HB1405_Testimon...

Lingle has received the bill and has to sign or veto the bill. If she takes no action on the bill (veto or sign the bill) it will become law around June 23rd.

Here are some other links with more affiliate marketing info on the pending bill.
http://blog.affiliatetip.com/archives/hawaii-bill-hb1405-goes-to-th...
http://www.performancemarketingalliance.com/2009/05/19/update-anti-...
http://forum.abestweb.com/forumdisplay.php?f=541
Comment by Dave Zuls on June 12, 2009 at 10:50pm
Hawaiian Airlines has an affiliate program with LinkShare. Many Hawaii webmasters benefit from this program as well as the airline. LinkShare could terminate the local affiliates which would likely kill the program or LinkShare might terminate the agreement with Hawaiian at the end of the contract due to this law.

Similar things could happen at your company. If you were planning to start an affiliate program to help sell your goods or services or if you were planning to monetize your website with ads... Well - You can forget about it if this law passes.
Comment by Laurence A. Lee on June 12, 2009 at 10:11pm
Dean Takamine said:To avoid this tax many merchants such as Amazon.com will just dump all their Hawaii affiliates and advertising contracts with Hawaii residents.

Dean, has Amazon publicly stated this intent, or is this just pure speculation? I appreciate a call to arms, but unless there are verifiable facts, I usually dismiss such calls with extreme prejudice.

From what I recall of Amazon -vs- New York (which imposed similar legislation a year ago), Amazon is grumbling about the situation but has NOT pulled the plug on their NYC affiliates. Feel free to correct me if I'm wrong on that.

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