As we read alot in our local news, finding a job in the tech sector can be challenging. I remember talking to Dan and Mika a couple of years ago about what Dan first said to me was going to be the future- "New Media". At the time, I was uninformed as to the phrase, so I asked him to elucidate further.
Basically he summarized it for me as Facebook, Twitter and other forms of marketing and advertising to reach new businesses. He extended the thought to the movie industry here as well, as ways for locals to have employment and the movie industry would create jobs and employ locals.
They were absolutely right...cause its happening in a big way, right now.
Fast forward to today. Now FB has some 640 million users and TW has close to 175 million (James Kerr article in the PBN- April 8,2011). Seems like we can't turn on the news, TV, blog, social setting etc. without someone espousing the virtues of the leverage of social media in their businesses.
We've seen the Honolulu Advertiser go down, just like many other newspapers- all from Craigslist's dominance of advertising. I read about James Kerr from SuperGeeks, in last weeks PBN howto use social media to generate sales and reinforced why I'm writing this today.
When I ask alot of local businesses, why they don't have a website or don't use FB or TW or do any videos, I receive alot of responses. Some are-" I don't have time, don't know how, can't keep up, not a writer, focused on my core business" etc. They don't want to do "coding" in wordpress and rather give the money to the local yellow page representative and pray the phone rings. Blogging is something their nephew does at UH and they can't be bothered.
So, how do we accomplish two important things: one, provide the tech community with jobs with local businesses on an ongoing basis with their respective skills sets and second, enhance Hawaii and the businesses we have to help serve our clients to connect the people that are looking for their business, to find it?
One suggestion would be to look at these folks- Main Street Meets Technology-
If anything, check out this FREE video series from Mike and see if you can grow your local business and expand your neighbors business. I think its worth looking into, as social media is here now, the only question will be- when will you leverage it to your customers and your benefit?