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Marcus Sortijas's Blog – March 2011 Archive (3)

Can long-form journalism and rich media be a killer combination?

Confession: I'm a news junkie.  I like nothing better than to sink my teeth into a meaty, well-written article.  You know, those pieces that make you feel like an expert after reading them.  For a while, long-form journalism seemed to be a dying species, the victim of sound bites and 30-second video clips.

 

The advent of the iPad and e-readers are signs of recovery.  The real saviors may be apps like Instapaper and Read it Later, which allow users to store lengthy stories to…

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Added by Marcus Sortijas on March 28, 2011 at 12:00pm — 7 Comments

Groupon: role model for startups using cloud computing

Mashable.com had an excellent article: How Groupon uses the cloud to scale its business. I'm sure there are other startups who've done it, but Groupon is one of the most prominent businesses that have made cloud computing a core part of its strategy from the beginning.

 

Although the company is based in Chicago, it seemed as if they read the advice of Mika Leuck in her blog post…

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Added by Marcus Sortijas on March 24, 2011 at 3:05pm — 2 Comments

Viral Marketing Case Study: Chat Roulette Love Song

Many of the best viral videos are spontaneous.  Friends are messing around and happen to have a camcorder handy.  They upload the video, and it goes viral. 

 

A group of media students in Denmark had a plan.  They would reverse-engineer the key elements of a viral video, and make one.

 

Here is the result:

If it sounds like these…

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Added by Marcus Sortijas on March 22, 2011 at 10:33am — 1 Comment

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