HiPPOs -- the Highest Paid Person's Opinions -- are a well-known pitfall and obstacle to creating a great web site or mobile app. Features or designs aren't chosen because they're what users need, but because they're what the HiPPO wants.
Well, another common pitfall is something worse than digital design by HiPPO -- digital design by a herd of HiPPOs. Usually, the powerful heads of several departments all want their desires represented. If they all got their way, the new site or app…
ContinueNormally when we discuss user experience design on TechHui we are talking about web or mobile apps, but UX design is a much broader field. Wikipedia defines UXD as, "Creation of the architecture and interaction models that affect user experience of a device or system."
During my time in Japan over the past two weeks I've been struck by how much attention is paid to UX for everyday things ranging from…
ContinueAdded by Daniel Leuck on January 7, 2012 at 2:00pm — 3 Comments
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