Share 'What's a programmer for?'

I recently responded to a posting on craigslist (http://honolulu.craigslist.org/oah/sof/1228743261.html) looking for a software engineer to work in exchange for equity in the company, on a project that would provide what they believed to be a unique new service for websites. In my reply to them I asked some questions about the project such as how it would differ from similar services (such as tho…