Google handles 65% of all web searches in the US and 86% of all searches in the UK. Its advertising revenue for 2007 was twice that of its three closest competitors combined, up 44% over 2006. Google has 79% of the pay-per-click ad market and controls 40% of all online advertising. This dominance has largely translated to success in Western Europe and South America, but not Russia or Asia. Why?…
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