Share 'Navigating Past a Herd of HiPPOs'

HiPPOs -- the Highest Paid Person's Opinions -- are a well-known pitfall and obstacle to creating a great web site or mobile app. Features or designs aren't chosen because they're what users need, but because they're what the HiPPO wants. Well, another common pitfall is something worse than digital design by HiPPO -- digital design by a herd of HiPPOs. Usually, the powerful heads of several depar…