Social Media Expert Part 2 - TechHui2024-03-29T08:32:13Zhttp://www.techhui.com/forum/topics/social-media-expert-part-2?commentId=1702911%3AComment%3A54942&x=1&feed=yes&xn_auth=noAlex, I agree that there is v…tag:www.techhui.com,2009-12-28:1702911:Comment:546382009-12-28T02:21:54.954ZLiza Piercehttp://www.techhui.com/profile/LizasEyeview
Alex, I agree that there is very little that an interested CEO of VP or Marketing couldn't do themselves if they really put their mind to "Social Media" , and to add to that I'd say if they put their "heart" into it. The problem I see with many traditional PR CEO/Marketing Staff who is diving into social media without understanding what it truly is (like what you said, "social") is that they are applying a traditional way of PR communication using the social media tools. For example, a…
Alex, I agree that there is very little that an interested CEO of VP or Marketing couldn't do themselves if they really put their mind to "Social Media" , and to add to that I'd say if they put their "heart" into it. The problem I see with many traditional PR CEO/Marketing Staff who is diving into social media without understanding what it truly is (like what you said, "social") is that they are applying a traditional way of PR communication using the social media tools. For example, a prominent mall on Maui recently announced that they are on Twitter and Facebook. However, they never cared to engage - all they did was announce what is on sale or what is happening. Many of the "Maui Tweeters" tried ot engage them into a conversation and they do not respond at all. That's not social media, that is traditional one way promotion using a social media tool. If perhaps it is indeed not on their DNA or is uncomfortable, then it is best to hire someone to do it, or at least train them how to do it. "Engagement" is a vital part of social media and I think that's where there traditinal "marketing experts" who are not adept to social media lack.<br />
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Thanks adding your input to this discussion Alex. I think there are a lot of interest going on right now on this topic, especially with the coming New Year when businessmen set their goals for the next year. I think Social Media Consulta…tag:www.techhui.com,2009-12-28:1702911:Comment:546372009-12-28T01:43:01.005ZAlex Salkeverhttp://www.techhui.com/profile/AlexSalkever
I think Social Media Consultant is similar to PR in that there is very little that an interested CEO / VP of Marketing couldn't do themselves if they really put their mind to it. This is not to say that businesses will not / should not buy social media expertise. Perhaps it is not in their DNA or it is uncomfortable. But social media is precisely that -- social - which implies its pretty easy stuff to learn and master if you want to. Granted, building complex FB pages can take more technical…
I think Social Media Consultant is similar to PR in that there is very little that an interested CEO / VP of Marketing couldn't do themselves if they really put their mind to it. This is not to say that businesses will not / should not buy social media expertise. Perhaps it is not in their DNA or it is uncomfortable. But social media is precisely that -- social - which implies its pretty easy stuff to learn and master if you want to. Granted, building complex FB pages can take more technical expertise (although Sprout makes it pretty easy) but for the most part social media can be learned quickly and easily and for that reason its best to understand exactly what you are getting when you pay someone to do social media for you. Hi Roxanne,
Thank you for yo…tag:www.techhui.com,2009-12-24:1702911:Comment:545522009-12-24T19:34:05.644ZLiza Piercehttp://www.techhui.com/profile/LizasEyeview
Hi Roxanne,<br />
<br />
Thank you for your thoughtful and insightful reply. I consider you as "expert" on social media" and I agree with what you said.<br />
<br />
Yes I am willing to help in organizing a Social Media Club Event on Maui for 2010. Currently, I am putting together (slowly putting together "Hello Maui" which is a by product of "Re-Think Hawaii" (to echo that conference to the local entrepreneurs, etc). The event would most likely be in early summer depending on Jeremiah Owyang's schedule. He graciously…
Hi Roxanne,<br />
<br />
Thank you for your thoughtful and insightful reply. I consider you as "expert" on social media" and I agree with what you said.<br />
<br />
Yes I am willing to help in organizing a Social Media Club Event on Maui for 2010. Currently, I am putting together (slowly putting together "Hello Maui" which is a by product of "Re-Think Hawaii" (to echo that conference to the local entrepreneurs, etc). The event would most likely be in early summer depending on Jeremiah Owyang's schedule. He graciously agreed to come to be the keynote speaker to help Maui.<br />
<br />
If the Social Media Event will be prior to that, then that would be a great prelude to it. Let me know how I can get involved.<br />
<br />
Liza<br />
<br />
<br />
<br />
<br />
<cite>Roxanne Darling said:</cite><blockquote cite="http://www.techhui.com/forum/topics/social-media-expert-part-2?commentId=1702911%3AComment%3A54464&xg_source=msg_com_forum#1702911Comment54464"><div>This is a good topic Liza and I could go on about it. I think we might schedule the topic for an upcoming meeting of Social Media Club Hawaii. To any SME wannabe, I suggest the following as a starting point:<br/> <br/>
Your case studies, your presentations, your testimonials - the same things a client should use to vet any consultant - should be prominent.<br/>
<br/>
You should be active (doing research, testing different tools and strategies, watching content and ideally creating content) for at least a year with all of the following tools: a blog, Twitter, Facebook, LinkedIn, YouYube + other video, and Flickr.<br/>
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You should have some sort of other internet business background, in marketing, communication, web development, etc. You cannot be a social media expert in a vacuum just by knowing a few tools. And the corollary is that if you do have that other background, you cannot instantly morph into being a SME just be using the SM tools for a few months. It can actually be harder, as I have seen many people (PR people in particular) try to use SM tools as they would traditional PR. SM is in many ways the opposite, and it takes time to figure that out and get it in your DNA.<br/>
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OTOH, if your client loves what you are doing for them, none of the above matters. :-) At the end of the day, business is as subjective as every other part of life!<br/>
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This is my world limit for posting on discussion boards - I will likely carry it further to my own blog!<br/>
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Let's plan a Social Media Club Hawaii event on Maui for 2010. Are you interested in helping? I've got a few others who are.<br/>
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Aloha,<br/>
<br/>
Rox</div>
</blockquote> Hi Rox - Good idea. If you do…tag:www.techhui.com,2009-12-21:1702911:Comment:544692009-12-21T20:14:17.356ZDaniel Leuckhttp://www.techhui.com/profile/dleuck
Hi Rox - Good idea. If you do a Maui event for the <a href="http://smchawaii.org/" target="_blank">Social Media Club</a>, we'll feature the event and stick a prominent link in the <a href="http://www.techhui.com/group/mauitechies">Maui Techies</a> group. We will also mention it in the newsletter if you give us enough lead time. I imagine <a href="http://www.techhui.com/profile/BobSommers">Bob Sommers</a>, <a href="http://www.techhui.com/profile/DavidBFisher">David Fisher</a>,…
Hi Rox - Good idea. If you do a Maui event for the <a href="http://smchawaii.org/" target="_blank">Social Media Club</a>, we'll feature the event and stick a prominent link in the <a href="http://www.techhui.com/group/mauitechies">Maui Techies</a> group. We will also mention it in the newsletter if you give us enough lead time. I imagine <a href="http://www.techhui.com/profile/BobSommers">Bob Sommers</a>, <a href="http://www.techhui.com/profile/DavidBFisher">David Fisher</a>, <a href="http://www.techhui.com/profile/TommyRusso">Tommy Russo</a> and <a href="http://www.techhui.com/profile/DouglasLevin">Doug Levin</a> would be interested in participating. Also, <a href="http://www.techhui.com/profile/VirendraNath">Virendra Nath</a>'s Maui Angels group may be interested. Hey Daniel, thanks for the re…tag:www.techhui.com,2009-12-21:1702911:Comment:544612009-12-21T08:04:59.107ZLiza Piercehttp://www.techhui.com/profile/LizasEyeview
Hey Daniel, thanks for the reply and input. Very much appreciated. To bring this to full circle, and let you know that your initial post is actually truly valid though meant to be a lighthearted post, here's a link to a funny video of what it is:<br />
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<a href="http://www.youtube.com/watch?v=RIoSh_Yr8Uk" target="_blank">http://www.youtube.com/watch?v=RIoSh_Yr8Uk</a><br />
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:) Liza<br />
<br />
<br />
<br />
<cite>Daniel Leuck said:…</cite>
Hey Daniel, thanks for the reply and input. Very much appreciated. To bring this to full circle, and let you know that your initial post is actually truly valid though meant to be a lighthearted post, here's a link to a funny video of what it is:<br />
<br />
<a href="http://www.youtube.com/watch?v=RIoSh_Yr8Uk" target="_blank">http://www.youtube.com/watch?v=RIoSh_Yr8Uk</a><br />
<br />
:) Liza<br />
<br />
<br />
<br />
<cite>Daniel Leuck said:</cite><blockquote cite="http://www.techhui.com/forum/topics/social-media-expert-part-2?commentId=1702911%3AComment%3A54460&xg_source=msg_com_forum#1702911Comment54460"><div>Hi Liza - That thread got a bit more colorful than I had expected :-) It was only intended as a lighthearted post about an amusing interaction. That being said, some interesting points were raised by Viil and others.<br/> <br/>
You ask a perfectly valid question. In my opinion, for what its worth, if you have implemented a few successful campaigns for customers I would go with web consultant or strategist with social media experience or, if you really want to emphasis just the social media aspect, social media strategist. If you have done dozens over a period of a few years, you are probably as close to a social media expert as the industry has, and no one can really make fun of your title :-) I think it all comes down to your portfolio.<br/>
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These days, for my own title, I oscillate between Mascot and Chief Lemur Wrangler. Neither title is ever challenged. :-)<br/>
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Have a great holiday season and good luck with the Maui businessmen you mentioned! I noticed some folks on Maui getting into the social media mix. Kapalua Villas just launched a Facebook contest for guests.</div>
</blockquote> Hi Liza - That thread got a b…tag:www.techhui.com,2009-12-21:1702911:Comment:544602009-12-21T06:49:09.522ZDaniel Leuckhttp://www.techhui.com/profile/dleuck
Hi Liza - That thread got a bit more colorful than I had expected :-) It was only intended as a lighthearted post about an amusing interaction. That being said, some interesting points were raised by Viil and others.<br />
<br />
You ask a perfectly valid question. In my opinion, for what its worth, if you have implemented a few successful campaigns for customers I would go with web consultant or strategist with social media experience or, if you really want to emphasis just the social media aspect, social…
Hi Liza - That thread got a bit more colorful than I had expected :-) It was only intended as a lighthearted post about an amusing interaction. That being said, some interesting points were raised by Viil and others.<br />
<br />
You ask a perfectly valid question. In my opinion, for what its worth, if you have implemented a few successful campaigns for customers I would go with web consultant or strategist with social media experience or, if you really want to emphasis just the social media aspect, social media strategist. If you have done dozens over a period of a few years, you are probably as close to a social media expert as the industry has, and no one can really make fun of your title :-) I think it all comes down to your portfolio.<br />
<br />
These days, for my own title, I oscillate between Mascot and Chief Lemur Wrangler. Neither title is ever challenged. :-)<br />
<br />
Have a great holiday season and good luck with the Maui businessmen you mentioned! I noticed some folks on Maui getting into the social media mix. Kapalua Villas just launched a Facebook contest for guests. Oh, here's a link making me t…tag:www.techhui.com,2009-12-20:1702911:Comment:544402009-12-20T16:02:36.523ZLiza Piercehttp://www.techhui.com/profile/LizasEyeview
Oh, here's a link making me think more about the need for social media consultants or coach: <a href="http://www.inc.com/news/articles/2009/12/afraid-of-social-media.html" target="_blank">http://www.inc.com/news/articles/2009/12/afraid-of-social-media.html</a>
Oh, here's a link making me think more about the need for social media consultants or coach: <a href="http://www.inc.com/news/articles/2009/12/afraid-of-social-media.html" target="_blank">http://www.inc.com/news/articles/2009/12/afraid-of-social-media.html</a>