The NY Times had an interesting article today on a new gossip website:
This is quite an original take on a homepage for an otherwise traditional text article-focused content website. I really like the thumbnail article summaries that pop up when you mouse over a photo. Also, the flexibility provided to 1) have each story take up a unique/different range of cells 2) scroll back through the entire archive 3) easily hop to an article and back to the homepage 4) get unique urls even though you're in flash .... overall, I think the average reader will wind up reading a lot more articles than they would through a normal interface (and the article bears that out in terms of stats on length of average visit).
To be clear, the Flash-heavy structure might not work for sites with longer-form content.
I think the model could be successfully applied to other verticals (cars?). What do you all think?